Sure, it's super easy to just run in to your nearest drugstore and for a cheap five bucks and 20 short minutes of processing you get the perfect color and application, right??!!!

WRONG.

And here are some of the reasons why...
For starters, it may not be the appropriate shade for your skin tone or eye color (which can make you look washed out and older), it may be too strong of a peroxide strength (which can make your hair break off and eventually fall out), it instructs everyone to apply the same way (which may end up three different colors if overlapped, can cause breakage and extreme damage), and last but never least, it contains metallic dyes (which build up on your hair shaft making it almost impossible to remove). If that's not enough reasons, then look at the before and after photos on our site and you'll get just a glimse of some of the kitchen beautician color we've corrected.

So, then you are forced to go to a professional colorist specialist (preferably us) to have them fix everything you just did. Not to mention, now you have to spend double what you would have paid if you would've just went to a professional in the begining! An amazing color experience is never consistently great without knowledge, education and a cosmetology license. Take care of your hair inside and out. Trust us, the PHD's (Professional Hair Dressers) and you will feel much better about your color experience!!